Master the art of Face-to-Face
Selling in the 2-day sales Mastery Workshop
Until now, Eddie Smith’s Sales Mastery Workshops have
been utilised exclusively by corporations in closed sessions.
However, thanks to the extraordinary success of the program,
as well as demand created by word-of-mouth, Sales Mastery
is now being offered in open workshops of just 12 participants
each.
This intimate, accelerated learning environment enables
Eddie to deliver all the tools for serious B2B selling in
an intense 2-day format.
You’ll walk away itching for your next face-to-face
sale, armed with the interpersonal skills to quickly understand
client needs, read behaviour styles, build rapport –
and develop client relationships that deliver more business
more often.
In effect, the playing field will be tipped in your favour!

“Why rely on one sales hook when there are dozens
at your disposal.”
Why you should attend
These days, just getting a face-to-face appointment is an
achievement. So it goes without saying that you must extract
the most from these opportunities. In the 2-day Sales Mastery
workshop, discover how to:
- Get a result from every sales call.
- Decide when you should close the sale or walk away.
- Achieve sales without having to discount.
- Uncover client needs for your products and services –
even when the client hasn’t!
 
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What you will learn
By focussing on the interpersonal aspects of selling, Eddie
Smith’s Sales Mastery can help you identify the behaviour
style of your clients and adapt your pitch accordingly.
Over the 2 days, you will learn how to assess personality
characteristics based on the behaviour profiling system DISC
(Dominance, Influence, Steadiness, Compliance). This, combined
with Neuro-Linguistic Programming techniques proven to work
for sales executives, will enable you to:
- Recognise the DISC behaviour style of your clients.
- Gain insights into your own natural and adapted behaviour
style.
- Adapt your behaviour style to rapidly build rapport with
clients.
- Develop long-term client relationships by better understanding
client
‘Role-Play’ based training
Sales Mastery is all about “doing.” In videotaped
simulations Eddie plays the client and acts out the classic
DISC behaviour profiles. This allows participants to practice
and perfect face-to-face selling skills in a controlled environment
with real world simulation.
- Learn new interpersonal selling skills and see yourself
in action.
- Practice your selling technique to four classic behaviour
profiles.
- Overcome objections without creating conflict.
- Conquer the most common objection of all: “Price!”
Workshop outline
| Day 1 |
Part 1 – Building Rapport
Why people buy from people they like
How to use Rapport in selling
The elements of NLP that can realistically be used in
B2B selling
Your DISC profile
Reading your clients DISC profile
Part 2 – The client meeting methodology
Anchoring Rapport
Positioning
Finding the client’s pain |
| Day 2 |
Part 2 continued
Summarising for agreement
Linking your products/services to the client's pain
Overcoming barriers
Reaching agreement
Ethical considerations in B2B selling
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