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WHEN IT COMES TO SALES, WHY COMPETE ON A LEVEL PLAYING FIELD?


“Great Sales Executives have that something extra that sets them apart.” Eddie Smith

Master the art of Face-to-Face Selling in the 2-day sales Mastery Workshop

Until now, Eddie Smith’s Sales Mastery Workshops have been utilised exclusively by corporations in closed sessions.

However, thanks to the extraordinary success of the program, as well as demand created by word-of-mouth, Sales Mastery is now being offered in open workshops of just 12 participants each.

This intimate, accelerated learning environment enables Eddie to deliver all the tools for serious B2B selling in an intense 2-day format.

You’ll walk away itching for your next face-to-face sale, armed with the interpersonal skills to quickly understand client needs, read behaviour styles, build rapport – and develop client relationships that deliver more business more often.

In effect, the playing field will be tipped in your favour!


“Why rely on one sales hook when there are dozens at your disposal.”

Why you should attend

These days, just getting a face-to-face appointment is an achievement. So it goes without saying that you must extract the most from these opportunities. In the 2-day Sales Mastery workshop, discover how to:

  • Get a result from every sales call.
  • Decide when you should close the sale or walk away.
  • Achieve sales without having to discount.
  • Uncover client needs for your products and services – even when the client hasn’t!

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What you will learn

By focussing on the interpersonal aspects of selling, Eddie Smith’s Sales Mastery can help you identify the behaviour style of your clients and adapt your pitch accordingly.

Over the 2 days, you will learn how to assess personality characteristics based on the behaviour profiling system DISC (Dominance, Influence, Steadiness, Compliance). This, combined with Neuro-Linguistic Programming techniques proven to work for sales executives, will enable you to:

  • Recognise the DISC behaviour style of your clients.
  • Gain insights into your own natural and adapted behaviour style.
  • Adapt your behaviour style to rapidly build rapport with clients.
  • Develop long-term client relationships by better understanding client

‘Role-Play’ based training

Sales Mastery is all about “doing.” In videotaped simulations Eddie plays the client and acts out the classic DISC behaviour profiles. This allows participants to practice and perfect face-to-face selling skills in a controlled environment with real world simulation.

  • Learn new interpersonal selling skills and see yourself in action.
  • Practice your selling technique to four classic behaviour profiles.
  • Overcome objections without creating conflict.
  • Conquer the most common objection of all: “Price!”

Workshop outline

Day 1

Part 1 – Building Rapport
Why people buy from people they like
How to use Rapport in selling
The elements of NLP that can realistically be used in B2B selling
Your DISC profile
Reading your clients DISC profile

Part 2 – The client meeting methodology
Anchoring Rapport
Positioning
Finding the client’s pain

Day 2

Part 2 continued
Summarising for agreement
Linking your products/services to the client's pain
Overcoming barriers
Reaching agreement
Ethical considerations in B2B selling

 
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