SSA is a Sydney based sales training and account management consulting practice.  Our Sales Training programs recognise the subtle differences in the psyche of the Australian buyer and the importance of relationships.  They also ensure the effectiveness of the selling effort across the whole selling value chain.  From lead generation through to account retention.

Through our partner relationships we offer our clients access to the world’s best sales and marketing methodologies and thinking.  We understand what effectiveness looks like in B2B selling and we are effective with both big and small clients.  We have achieved great results for small privately owned business and we have coordinated the deployment of training in Europe, Asia, USA and South America for our Australian based clients with international operations.

Our particular competence is working with sellers who have a technical background and who perhaps never envisaged that they would find themselves in a selling role.  We have worked with Engineers, Lawyers, and Clinicians and have always been able to engage them in the selling effort.

All our consultants and Associates are true practitioners and experts in their field.  We are not a collection of trainers who decided to expand into Sales Training.